Case Study - Ad Tech Performance Analytics
An advanced performance analytics dashboard for Electronic Arts that centralized over one million monetization metrics from 50+ products, providing the Global Commercial Strategy team with real-time insights to steer ad technology decisions.
- Netflix
- Electronic Arts
- Year
- Application Development, Workflow Automation
- service
Overview
Electronic Arts' Global Commercial Strategy team needed a single source of truth for ad technology performance across their portfolio of 50+ products. Existing reporting was fragmented across multiple tools, making it difficult for leadership to make timely, data-informed decisions about monetization strategy.
We designed and implemented an advanced performance analytics dashboard that consolidated extensive datasets from across the product portfolio. The interactive tool provided instantaneous insights into key ad technology KPIs, replacing manual reporting workflows with real-time visibility.
The dashboard ingested data from multiple sources using Apache Kafka for streaming and Apache Airflow for orchestration, with BigQuery as the analytical backbone and Google Data Studio for visualization.
What we did
- Python
- BigQuery
- Apache Kafka
- Apache Airflow
- Google Data Studio
For the first time, our leadership team can see monetization performance across all products in real time. It completely changed how we make strategic decisions.
- Metrics centralized
- 1M+
- Products tracked
- 50+
- Insight delivery
- Real-time
- Leadership adoption
- 100%